Poland has been for a long time one of the most visited countries in Europe. It not only attracts history and architecture lovers, but also those who are passionate about nature, festivals and delicious food.
However, tourism in Poland has had a sharp increase in 2018. The President of the Polish Tourism Organisation, Robert Andrzejczyk, revealed that the number of international tourists increased by a remarkable 6.6 % during a first half of a year - Poland was visited by almost 19m of people in 2018.
Robert Andrzejczyk also mentioned that Poland became one of the favourite countries to visit for tourists outside Europe. For example, Poland was recognised in 2018 as the New Holiday Destination of the Year in the latest annual awards gala ceremony organised by the renowned China Travel Agent magazine.
Nevertheless, Poland mostly attracts nationals of neighbouring countries, such as Germany, the Czech Republic, Ukraine, Slovakia, Belarus and Russia. In 2017, visitors from Germany were the largest overall group with 1.3m visits. Tourists from the United Kingdom topped 336,000 over the same period. Ukraine got in third place with 320,000 holidaymakers going to Poland.
Top destinations are Warsaw, Gdansk, Krakow, Poznan, Zakopane and Wroclaw, which was recognised as the European Best Destination 2018.
The World Travel & Tourism Council reported that the total contribution of Travel & Tourism to GDP in Poland in 2017 was USD23.9bn, which is 4.5% of GDP, and is forecast to rise by 4.5% pa (USD38.5bn), 5.5% of GDP in 2028.
It also generated 332,000 jobs directly related to the sector (2.0% of total employment) and 738,000 indirectly related jobs (4.5% of total employment). This is expected to rise by 2.9% pa to 448,000 directly related jobs and by 2.4% pa to 944,000 indirectly related jobs in 2028.
Travel & Tourism investment in 2017 reached USD2.8bn, amounting to about 3.0% of total investment in Poland. It is expected to rise over the next ten years to USD4.5bn (3.3% of total investment in Poland).